2018 Web Trends

If you have an online businesses, you’ll want your site to have modern design that will set you apart from your competitors. We’ve compiled a list of the trends that you’re going to see in 2018 – incorporating elements like the ones below into your own site will help you achieve a great-looking, future-proofed interface.

Experimenting with colours

Pastel colours will remain popular. They look great, lending a clean, refined look to a site. They work especially well on sites that embrace a clean, minimalist approach: plenty of negative space combined with a washed out colour scheme lend a feeling of sophistication and elegance.

However, 2018 is also shaping up to be a year of trying out some bolder, more adventurous colour combinations. Improvements in monitors and particular mobile device screens mean richer, more vibrant and even clashing colours can be used to create attractive, attention-grabbing interfaces.

Asymmetry and broken grid layouts

Most corporate websites still embrace flat, slavishly symmetrical grid layouts. While these interfaces emphasize order and proportion, many will begin to look dated compared to their 2018 counterparts. More unconventional, asymmetrical websites incorporate copy into floating boxes within a “broken grid” and have an almost “modern art” appearance. Elements are overlaid and move independently of each other – an engaging sense of “depth” is emphasized:

Photographs and animation

If you run an ecommerce site, it’s worth knowing that more than 60% of online customers believe that the decisive factor of a purchase is the use of effective product photos. This means going beyond your standard, lightboxed brochure/catalogue photo and using unique, engaging photos of your product.

Web animations would have once brought to mind ugly, early 2000’s GIF graphics or now-defunct Flash movies. In 2018, animations are going to be an efficient way of engaging visitors and telling your story in a few seconds. Logos, backgrounds, and menus become animated, which means better engagement.


While photos and animation will play a big part in telling the brand’s story in 2018, fonts will also be centre stage. 2018 will see a greater emphasis on bold and dramatic typography. Bold, expressive fonts are going to stand out against the simple fonts that have been overused by brand competitors.

Mobile First

Far from being a secondary consideration, accommodating mobile visitors should already be at the heart of digital strategy. This is going to become even more important in the coming months a Google is set to roll out another update that will further prioritize mobile sites in the first half of 2018. Basically, if your site still isn’t mobile optimized, you need to address this immediately.